complexity of modern search has fundamentally changed the answer to the classic question: "Can I do SEO on my own?"
As a business owner, the digital landscape seems to shift constantly. In recent years, a major question has dominated strategy sessions: Will SEO exist in the next 10 years?
Generative Engine Optimization (GEO) is a newer strategy aimed at visibility in AI-driven search results. Rather than focusing solely on the traditional blue links, GEO involves optimizing your content so that AI-powered search engines (like Google’s SGE AI Overviews, Bing Chat, ChatGPT, etc.) select and feature your content in their generated answers