MYBEST, is a Malaysian private company specializing in international logistics and freight services. Established in 2011, the company is headquartered in Kuala Lumpur, where its main service center is also located.
MYBEST operates its own consolidation warehouse in Guangzhou, China. The company started with proxy purchasing, forwarding, and consolidation services from China, providing a convenient way for Malaysian customers to source goods from China. Step by step, MYBEST has expanded its audience from B2C services to B2B services.
Besides specializing in consolidation services from China to Malaysia, MYBEST core business also includes export services from Malaysia.
Challenge
Initially, the client has a website that is primarily used to track parcels.
However, the website is not SEO-friendly because it is built fully hardcoded, and its UI and UX structure are not optimised for SEO. Hence, throughout these 14 years, the company has not implemented any digital marketing on its website, focusing instead on social media management and offline referral methods.
The team has also tried in the radio marketing, but the team found out that the the radio marketing is only focused on the awareness and the ROI is not meeting the expectation, hence the team have switch their focus to more toward the digital markeeting, as this markeitng straegye can show the data and the accurate ROI to the client.
This has led the team to reconsider their approach to digital marketing, aiming to gather accurate data and more detailed, targeted traffic, rather than focusing solely on the awareness campaign.
Implementation
The entire process begins by identifying the buyer persona from the clients. Based on the business model, the client is focusing more on Taobao, RedNotes, and Alibaba delivery services, where users order online and utilise their delivery and handling services to save on costs and improve quality.
During the website’s development, our team included a button that redirects users to the old website, allowing them to track their parcel. Under the services page, we have also included a figure showing the estimated volume and weight, allowing users to track the number of kilograms needed for proper fulfilment. Additionally, tracking has been implemented using Google Analytics and Google Tag Manager, which will be a priority in the business’s future planning.
With all of these implemented, our team began implementing the SEO. Since most users inquiring about their business are Chinese speakers, our team has designed and developed the website in the Chinese language. Additionally, for SEO purposes, the Chinese language tends to yield better results and more targeted traffic from specific keywords.
The SEO process begins with the keywords proposal, where our team have prepared 70 keywords for the SEO Planning. Most of the keywords started with long-tail keywords, as the website is relatively new to the market, and by securing these long-tail keywords, the team can get indexed by Google easily.
After 4 months of implementation, we discovered that Google had indexed 40% of the keywords and was starting to rank. Hence, our team has switched some of the keywords into short-tail keywords to gain a higher ranking and exposure.
With more content and blog posts being implemented, the client’s keyword ranking has increased dramatically. Eventually, the client’s keywords ranking and exposure have propelled them to become the market leader in the Malaysian market, surpassing some of their Chinese competitors in the Chinese keywords ranking.
Recently, the client has also started SEO Optimisation for the English language.
Looking forward to achieving another height together.