CZJ Property is an IQI Property agent marketing new property developments across Cheras, Bukit Jalil and Kuala Lumpur. For this campaign, the focus was on Aras Residences, a new project targeted at prospective homebuyers looking for properties within the Kuala Lumpur area.
With a competitive property market and high Google Search advertising costs for Kuala Lumpur location keywords, CZJ Property needed a practical Google Ads strategy that could create awareness, drive qualified traffic and generate appointment enquiries within a controlled advertising budget.
Challenge
For over a year, CZJ Property had focused primarily on Meta Ads and had not explored Google Ads as part of its property marketing strategy.
The client faced several key barriers:
- No dedicated landing page built to capture property enquiries and appointment requests.
- Limited experience in Google Ads campaign setup, ad-copy development and campaign optimisation.
- No structured conversion tracking to identify whether ad spending was generating meaningful leads.
- A limited advertising budget in a highly competitive Kuala Lumpur property market, where search keywords can carry high bidding costs.
- Limited access to customer and sales-pipeline data, which restricted the ability to create remarketing audiences and Customer Match lists.
Without a clear campaign structure, the client risked investing budget into traffic without knowing whether it was turning into genuine property enquiries or appointment opportunities.
The objective was clear: generate more qualified enquiries and encourage prospective buyers to reserve an appointment for Aras Residences.
Solution
Before launching the campaigns, our team first reviewed the client’s business objective, project positioning, target locations and available budget. This helped us select campaign types that could build awareness while creating a foundation for future lead-generation optimisation.
The strategy combined Google Demand Gen Ads, Google Performance Max campaigns and a future target CPA bidding approach once sufficient conversion data is consistently tracked.
1. Developed a Dedicated Property Landing Page
A dedicated landing page was built for Aras Residences to give interested buyers a focused journey after clicking the ad.
Instead of directing users to a generic website or social-media page, the landing page was structured to communicate the project’s key selling points, location relevance and appointment call-to-action. This created a clearer path for visitors to enquire through WhatsApp or reserve a viewing appointment.
2. Created Structured Google Ads Copy
We developed property-focused ad copy based on the project’s unique selling propositions, target locations and buyer intent.
The messaging was designed to attract users interested in new property opportunities in Cheras, Bukit Jalil and Kuala Lumpur, while encouraging them to explore Aras Residences and take the next step towards an appointment enquiry.
3. Launched Google Performance Max for Early Lead Discovery
Performance Max was initially used to help the campaign reach potential buyers across Google’s ecosystem and identify early interest signals.
This approach was suitable for a new campaign with a limited budget because it allowed the account to generate awareness and traffic beyond highly competitive Search keywords alone.
During the initial campaign stage, the client received four WhatsApp enquiries for Aras Residences. These enquiries were an early indication that the campaign and landing page were successfully generating interest from prospective buyers.
4. Ran Google Demand Gen Ads to Build Awareness
Google Demand Gen Ads were used to introduce Aras Residences to relevant audiences before they actively searched for property-related keywords.
This was especially important because property buyers often require multiple touchpoints before making an appointment. Demand Gen helped CZJ Property create project awareness, attract traffic and build a future audience pool for remarketing.
5. Prepared the Account for Conversion Tracking and tCPA Optimisation
As the screenshot shows, the campaign had not yet recorded conversions inside Google Ads. The next critical phase is to ensure WhatsApp clicks, lead-form submissions and appointment requests are properly tracked through Google Tag Manager and Google Ads conversion tracking.
Once the account has sufficient and accurate conversion data, Target CPA bidding can be introduced to optimise the campaign towards cost-efficient appointment enquiries rather than clicks alone.
Banner Design
Google Ads Banner Design For Aras Residences.
Results
During the campaign period from 8 July to 4 August 2026, the Google Ads campaigns generated early awareness and traffic for Aras Residences.
Impressions Generated
Clicks Generated
Click-Through Rate
Average Cost Per Click
WhatsApp Enquiries Received
Conclusion
For property agents entering Google Ads for the first time, campaign performance is not only determined by budget. A strong property landing page, clear project positioning, relevant ad copy and accurate conversion tracking are essential to turn advertising traffic into appointment opportunities.
For CZJ Property, the initial Google Ads campaign established a foundation for Aras Residences by generating 6,664 impressions, 429 clicks and four early WhatsApp enquiries. The next step is to strengthen conversion tracking, build remarketing audiences and optimise the campaign toward higher-quality property appointment leads.