Bloomshop Florist began operations in 2007 and developed into a renowned Kuala Lumpur flower destination. Our company develops exceptional floral arrangements and gift sets for all events including birthdays and anniversaries and ceremonial celebrations.
Bloomshop Florist makes gifting effortless. Our service reaches every city in Malaysia through national-level delivery services which include flower shops to Kuala Lumpur along with Petaling Jaya, Ipoh, and Johor Bahru and many other locations. Your present will find its ideal location no matter if it is intended for residential, business or shopping or hospital spaces.
Challenge
The client has run the business since 2007. During that moment, digital marketing was not yet mature, and fewer competitors entered this marketing strategy. This made it easier for clients to have higher chances of ranking in the top 10 position of the Google SERP, and the advertisement budget was lower compared to the current market.
However, since 2015, more competitors have started to utilise this marketing strategy. The client discovered that their SEO ranking had begun to decline, so they prioritised SEO at that moment and increased their advertising budget. However, this marketing strategy is no longer profitable, and the client has also abandoned the advertising strategy, focusing more on SEO marketing.
Some players in the market have secured foreign country seed funding of $600,000. With this level of competitiveness, even if the client allocates a budget of RM 5,000 per month, it is also challenging to achieve a break-even point in this industry.
Solution
When our team approached the client, they were facing a problem: their SEO marketing strategy was not long-term, yielding poor results, and even the agency was unable to provide the client with an apparent reason and an optimisation plan. The client is also fed up with them.
After our team provided the customised strategy for on-page implementation and backlink restructuring, the client discovered an increase in sales that was solely generated by the SEO marketing efforts themselves.
Recently, we also helped the client target keywords for Valentine’s Day and Mother’s Day, even though these keywords are competitive. Our team was able to maintain a top 10 position on the Google SERP.